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MLM - Making Lotsa' Mistakes
by Jim Partridge
As a retired VP Marketing for a very successful International MLM company, I am addressing concepts of MLM as they 'impact' you, the new or inexperienced distributor.
Network (Multi-level or MLM) Marketing is exactly the same as any business, anywhere, as it has a corporate center and top level, through to the new recruit at entry level. BUT, there is a significant difference!
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As with the age old computer phrase, 'Garbage in = garbage out" some MLM (network marketing) corporations have 'garbage' at the top or close to the top and it is this 'garbage' that will destroy your business.
IF management has an attitude and/or does NOT recruit competence at the TOP what happens at the bottom? "Training" or what some MLM (network marketing) companies call 'training' must start with the top and work down. Top-incompetence therefore leads to bottom-incompetence 'unless' you 'learn-the-rules' and then 'learn-how-to-break-the-rules.
One rule that I witness over and over is the rule of "OUR WEBSITE IS GREAT - USE IT ONLY". Have any of you noticed how GREAT, 'their' website is?
Let me correct that statement! Have any of you analyzed the corporate (network marketing) website to determine what the message is and how your "target prospect" receives that message?
What if you direct your prospect to the corporate website and "they" promote themselves and not you?
How about the corporate office that does not understand "features" versus "benefits to the consumer"?
Do you know what you can versus cannot say respecting a product? I don't mean what is in your corporate manual, I mean respecting the laws of the land WHERE YOUR PROSPECT LIVES!
What if your upline is a jerk or incompetent or etc.? Do you have a means of change? Get serious, there are no changes that will take place so forget what the manual says.
Makin' Lotsa' Mistakes!
Network Marketing with a worthy company, a product you like, an industry that has a demand curve and with an upline that demonstrates competence is a luxury few experience.
When you have the ingredients above you still have to face reality that you either know what do do and how to do it ONLINE & OFFLINE or you don't.
Mistakes happen right? Tell that to some who have gone broke recently, don't tell me!
In today's business world no person can distinguish between a multinational and successful corporation and your or my small or home business - UNLESS YOU TELL THEM!
To tell them is to present yourself as the amateur via an amateur website, amateur presentation, amateur verbage, etc. Amateur business equals more business for your UPLINE because you won't last.
Maybe it is time to STOP, LOOK, LISTEN and do it RIGHT?
Jim Partridge (BBA) - 25 years international marketing experience offering sound business practice respecting ONLINE & OFFLINE BIZ at website: http://www.miniports.com
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