With the growing number of mlm (multilevel marketing) opportunities, it would appear that more and more products are being dreamed up to sell mlm, as opposed to mlm being used to sell the product. Potential business associates and resellers are finding it increasingly difficult to research and study these gateways to financial and time freedom. They all want an answer to the question “Which door leads to the Winning Business Opportunity?”

Kortenhoef, Netherlands (PRWEB) September 30, 2004 – Iñaki Legorburu, an independent management coach and trainer with over 30 years of experience with Fortune 500 companies, has been successfully involved with network marketing for many years. He views mlm as just one example of a network marketing strategy that has helped boost the sales of high quality products and services. But he is concerned at the growing number of internet businesses that are introducing “hot air” products and services using mlm as leverage. These opportunities are nothing more than legalised scams to rob needy people of their valuable time and money. And rather than pass judgement over specific organisations, which always leads to arguments and disagreements, Iñaki developed a list of criteria that can be used to evaluate individual business opportunities. His “16 Tell-Tale Signs of Internet Scams” empowers individuals to take a good look at the business opportunities they are currently involved with or are considering stepping into.

“For many people the expressions network marketing, mlm and pyramid schemes have become synonymous with each other. They represent something bad to be avoided like the plague. Unfortunate that the good is mixed with the bad, but perfectly understandable given the number of people that have been burned with bad experiences,” said Iñaki, who has trained and coached many network marketers throughout the years. “Many young and older entrepreneurs will not even look at mlm or so-called pyramid type organisations, which means they are playing it safe. Unfortunately it also means that they are allowing some good opportunities to pass them buy. Imagine what they would do if they were handed a crystal ball through which they could see inside the business opportunity. Imagine what this kind of empowerment would mean to them each time they reach a cross-roads in their life.”

Recent years have seen a strong growth in professional people that could benefit from network marketing opportunities in the home business market. From graduates who are finding it difficult to get a job, to experienced business people who have lost their job or are facing an early retirement with insufficient financial means. These are the symptoms of an economic recession which many countries are presently having to face. These individuals are in a vulnerable situation, from which they are likely to grab at any straw within reach, or better said, any straw that is placed within their reach through aggressive advertising campagnes. Just take a look at the growing number of spam emails, unwanted pop-up banners on your computer screen, and telephone calls just as you are about to have your evening meal. The honest business opportunities are there, but it has become more difficult to be seen and to be seen for what they are… a solid opportunity as opposed to a barely legal business scam.

“With so many people potentially having interest in internet business opportunities, there is a growing need for business evaluation tools,” said Iñaki. “The 16 Tell-Tale Signs of Internet Scams is one of the early tools, as more will surely follow.”

If network marketing is to reach any kind of maturity and acceptance among the general public and traditional business world, we need more of these objective and unbiased writings that people can learn to trust and believe in.

The 16Tell-tale Sign of Internet Scams can be found at http://www.learn2excel.com . You can contact Iñaki Legorburu directly at +31-35-6564579 or e-mail e-mail protected from spam bots.

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